Search Engine Marketing Specialist

Location: New York, NY

Type: Contracted

Min. Experience: Experienced

Fancy (www.fancy.com) is the place to discover, collect and buy from a crowd-curated catalog of amazing goods, wonderful places and great stores. Fancy is an innovator in mobile commerce with an award-winning app.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities:

Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies        Optimizing copy and landing pages for paid search engine marketing campaigns
Performing ongoing paid keyword discovery, expansion and optimization
Researching and analyzing competitor advertising links
 

Desired Skills and Experience:

Proven SEM experience and success managing PPC campaigns 
Well-versed in performance marketing, conversion, and online customer acquisition
In-depth experience with bid management tools 
Strong analytical skills and experience generating SEM reports
BS/MS degree in Marketing or a quantitative, test-driven field
Excellent persuasive verbal and written communication skills
Excellent quantitative thinking
Excellent relationship skills – you are a team player and have experience effectively collaborating
 

You:

Are goal and action oriented with the ability and desire to word towards revenue targets within a team environment
Are forward-thinking and solutions-oriented
Are ambitious and optimistic – you are not afraid to dream big and push the boundaries
Are creative and have a high level of initiative and self motivation
Convey excitement and passion in everything you do
Love a good challenge and are excited about going outside of your comfort zone

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